Subba & Black Dog Music Partners Announce Music Marketing Partnership

Black Dog Venture Partners CEO Scott Kelly joins Subba as an advisor

Phoenix, AZ/London, UK – May 17, 2021 – Subba & Black Dog Music Partners (BDMP) are teaming up to provide a range of services designed to help artists drive further engagement with their fans while increasing access to services such as music mastering, distribution and promotion.

Further to the partnership, Scott Kelly (BDMP’s CEO), will join Subba as an advisor as Subba looks to dramatically scale its fan reviews platform, integrating ticketing services from leading providers and driving commercial growth.  Scott brings a wealth of music and tech sector experience and will work with Subba’s team to help achieve growth milestones and expand into new regions.

Scott Kelly of BDMP’s said: “Mark and the team at Subba have done a phenomenal job building an ever-growing global community of music fans who are supporting the artists and music experiences they love through user generated reviews.  Working with Subba will enable us to create a suite of music marketing services for artists, labels and brands, so we’re excited to join forces to expand the reach of offerings available through this partnership”.

The partnership will allow artists wider access to BDMP services through Subba’s platform to enable fan reviews, music mastering, sync opportunities and much more all in one place.

Mark Jennings, Subba’s Founder & CEO said: “I’m hugely excited to be working with Scott and his team.  BDMP’s products complement Subba’s focus on fan reviews and our aim will be to create a truly exceptional suite of services that can benefit as many artists as possible around the world.  Subba has always strived to champion and support all artists, we believe this partnership will go a long way to helping to achieve this.”

More about Subba:

Subba’s platform ( ) focuses on user generated reviews of music and festivals… like a TripAdvisor/Yelp/Rotten Tomatoes for live and recorded music.  Subba is open to everyone to review all genres of music and live experiences and currently publishes over 10,000 fan reviews a year, covering more than 3,000 artists and nearly 150 festivals from around the world.

Why fan reviews… because fans are no longer passive consumers, they are active co-creators and now more than ever want their opinions heard.  Fan reviews receive much higher levels of engagement when compared to traditional media (Billboard, Rolling Stone, Pitchfork etc), with the democratization of reviews content significantly helping artists to reduce their marketing costs as there is no longer one authoritative taste-makers voice. 

Fan reviews also help other fans to make purchase decisions for tickets (shows & festivals) and encourage music and event discovery.  Subba works with leading ticketing partners such as Ticketmaster, StubHub, See Tickets, AXS & Eventim to provide fans with multiple ticket options at point of purchase.

About Black Dog Music Partners

Black Dog Music Partners provides independent musicians with the special resources they need (through our affiliate partnerships, credibility, and relationships) to help them succeed within the music industry. We also help artists generate revenue through royalty payments and licensing opportunities. Black Dog Music Partners is a portfolio company of Black Dog Venture Partners. Learn more at

About Black Dog Venture Partners

Black Dog Venture Partners is a business accelerator that provides access to funding through our network of 13,000 investors, business development through our network of 40,000 business partners, sales/marketing and executive coaching services for disruptive companies. Learn more at

For more information:

Mark Jennings

Subba, Founder & CEO

+1 646 480 0362

+44 (0)7801 896 145

Scott Kelly

Black Dog Venture Partners, CEO


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